Shipped ↗
Shipped ↗
Transforming Learning through NBA Activities
Designed basketball-themed learning content reaching 800k+ students across Canada and 42 U.S. states
Role
UX Designer
Industry
Education
Duration
3 months
Check the live website ➡️
My Responsibilities
I designed key pages, including the winter break announcement and final launch page. I also conducted surveys to gather feedback on the NBA partnership and redesigned the site structure based on heatmap analysis, increasing engagement.
The Challenge
TVO Learn is an educational platform offering free K-12 resources aligned with Ontario's curriculum. It primarily serves local students but extends its global reach through partnerships such as one with the NBA.
Initially designed for teachers, the platform faced challenges engaging students due to text-heavy, non-interactive content, limited student engagement, a teacher-centric approach, and the need to reach diverse and under-resourced communities.
High-level Goals
Increase student engagement and voluntary use of TVO Learn
Create compelling, NBA-themed educational activities that align with the curriculum
Expand TVO Learn's reach to diverse and under-resourced communities globally
Establish TVO Learn as a leader in innovative, engaging online education
The Solution
Partnering with the NBA, TVO Learn designed engaging, co-branded educational activities that made learning more appealing through basketball themes. This transformed the platform from teacher-focused to student-driven and extended its reach beyond Ontario to global communities.
Impact
Reached 800k+ students across North America
Expanded from Ontario only to all Canadian provinces and 42 U.S. states
85% of educators reported increased student participation
Reduced misclick rate from 10.76% to 0.46%
Highest engagement among grades 3-8
Insights
Research showed users primarily accessed content from home (55%) and schools (35%), motivated by:
Subject-specific learning (math, teamwork, social skills)
Interest in basketball
Need for supplementary teaching tools
Enjoyment of interactive elements
Check the live website ➡️
My Responsibilities
I designed key pages, including the winter break announcement and final launch page. I also conducted surveys to gather feedback on the NBA partnership and redesigned the site structure based on heatmap analysis, increasing engagement.
The Challenge
TVO Learn is an educational platform offering free K-12 resources aligned with Ontario's curriculum. It primarily serves local students but extends its global reach through partnerships such as one with the NBA.
Initially designed for teachers, the platform faced challenges engaging students due to text-heavy, non-interactive content, limited student engagement, a teacher-centric approach, and the need to reach diverse and under-resourced communities.
High-level Goals
Increase student engagement and voluntary use of TVO Learn
Create compelling, NBA-themed educational activities that align with the curriculum
Expand TVO Learn's reach to diverse and under-resourced communities globally
Establish TVO Learn as a leader in innovative, engaging online education
The Solution
Partnering with the NBA, TVO Learn designed engaging, co-branded educational activities that made learning more appealing through basketball themes. This transformed the platform from teacher-focused to student-driven and extended its reach beyond Ontario to global communities.
Impact
Reached 800k+ students across North America
Expanded from Ontario only to all Canadian provinces and 42 U.S. states
85% of educators reported increased student participation
Reduced misclick rate from 10.76% to 0.46%
Highest engagement among grades 3-8
Insights
Research showed users primarily accessed content from home (55%) and schools (35%), motivated by:
Subject-specific learning (math, teamwork, social skills)
Interest in basketball
Need for supplementary teaching tools
Enjoyment of interactive elements
Reviews
Reviews
"Layla played a crucial role in transforming the UX for MLSE's employee benefits calculation project. From prototyping to productionization, she gathered stakeholder requirements, iterated designs collaboratively, and ensured technical feasibility through meticulous wireframing and engineering alignment. Despite limited meeting time, Layla's proactive approach led to the project's successful company-wide launch, earning exceptional user feedback."
"Layla played a crucial role in transforming the UX for MLSE's employee benefits calculation project. From prototyping to productionization, she gathered stakeholder requirements, iterated designs collaboratively, and ensured technical feasibility through meticulous wireframing and engineering alignment. Despite limited meeting time, Layla's proactive approach led to the project's successful company-wide launch, earning exceptional user feedback."
Andy
Senior Engineer Manager
Other projects
0-1: Building An Automated Ticket Tracking System
Transforming Learning through NBA Activities
Creating an All-Access Learning Hub for Ontario Students
Easy and Accessible Travels to Ontario
Layla Tait
@ 2025 by Layla Tait
Layla Tait
@ 2025 by Layla Tait
Layla Tait
@ 2025 by Layla Tait